Privacy & Data Protection
This page explains how Bilko Inc. complies with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We value your privacy and only use your data to improve your experience and our marketing efforts.
We use Google Analytics to understand website traffic and Meta (Facebook) Pixels to measure the effectiveness of our advertisements. These tools use cookies to track your behavior on our site so we can show you more relevant hardware offers.
1. Your Rights Under GDPR (EU & UK)
If you are a resident of the European Union or the United Kingdom, you have the following data protection rights:
- Right to Access: You can request a digital copy of all data we hold about you.
- Right to Erasure: You may request that we delete all your personal information from our systems.
- Right to Object: You can object to our processing of your data for direct marketing purposes (e.g., stopping our Meta retargeting ads).
- Right to Rectification: You can ask us to correct any inaccurate information.
2. Your Rights Under CCPA (California)
California residents have specific rights regarding their personal information:
- Right to Opt-Out: Bilko Inc. does not sell your personal data for money. However, the use of third-party marketing cookies (like Meta Pixels) may be considered "sharing" or "selling" under California law. You have the right to opt-out of this sharing.
- Right to Know: You can request a list of the categories of personal information we have shared with third parties for marketing.
- Right to Delete: You can request the deletion of your personal information at any time.
3. How We Use Data for Marketing
We use your data for "Interest-Based Advertising." This means if you view a specific laptop on our site, we may use Meta Pixels to show you an ad for that laptop on Facebook or Instagram. We do not provide your name or billing details to these platforms; we only share encrypted "hashed" identifiers or cookie data.
4. How to Exercise Your Rights
To make a data request (Access, Deletion, or Opt-Out), please contact our support team. We will verify your identity and fulfill your request within the legally required timeframe.
Data Support Email: support@bilko.com
Subject Line: Data Privacy Request
5. Data Retention
We keep your personal information only as long as necessary for the purposes set out in this policy, such as fulfilling hardware warranties or complying with tax laws. When we no longer need your information, we securely delete or anonymize it.